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“Smart” people profit from their mistakes. “Wise” people profit from the mistakes of “Smart” people.


RESEARCH results in RESULTS.
But you don't have to research everything yourself. Lots of research has already been done. At BOMG, we make it our business to know what is already known. So there’s no need to make the same mistakes others have made.
 

 
 


Do you make these mistakes in advertising?

Are you running two-page spread ads? Do you put periods at the end of headlines? Are you doing “voodoo” advertising? Is reversed type a good idea? Does all-caps emphasize your message?

We tackle these and other advertising mistakes in the BOMG blog.

 

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